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Newsletter 2/2016: BI – The Way Forward!

free-ticketOur BI solutions are user-friendly and highly appreciated by managers and employees in the daily operations of one of Sweden´s largest multinational retail companies. The success is due to our BI concept, designed to keep up with the rapidly developing retail sector, including physical stores and online.

Come visit us at the e-commerce fair in Kista, May 11 and 12 in stand D:09, and we will tell you more about our BI concept and Sales Analytics, our solution for analyzing sales!

Download free entrance ticket in our newsletter!

Hope to see you at the e-Commerce fair in Kista!

Read our newsletter: BI – The Way Forward!

Want to subscribe to our newsletter? Send a mail to: info@gaddsoftware.com

Newsletter 1/2016: Take Control and Increase your Sales!

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Multi-channel selling strategies is becoming business as usual in B2C as well as in B2B. Today´s product cycles are shorter and the customer´s purchase patterns develop quickly, hand-in-hand with the technology evolution. The challenge is to take control of the sales process in all channels.

At the bottom line growing your business is ultimately about knowing your customers and meet them regardless of sales channel. Very likely you have a large potential of doing this! You only need to use your critical sales information in a smart way. But most likely you are trapped in an IT structure that doesn´t support your business needs.

Let us give an example; the modern e-commerce platform doesn´t talk to the old ERP from early 2000. Likewise POS (Point Of Sales) data is not combined with customer card/membership data in your CRM system. Silos of data is even today 2016 the common information structure, and if you don´t break up these silos your business might be dead 2017!

Add-on sales, cross sales, strikes, conversion rate, product views, basket analysis, average ticket and campaign monitoring. You name it! We have it!

We can provide you with the right insight and tools for your business. Sales Analytics is our solution for analyzing sales for in-store shopping as well as e-business and e-mail marketing.

It´s affordable and smart, and will help you to take control of your sales data in your quest to increase your sales!
 
Read our newsletter: “Take Control and Increase your Sales!”

Want to subscribe to our newsletter? Send a mail to: info@gaddsoftware.com

Choosing BI Concept for your Company

monolithic-vs-compsiteChoosing the right BI Concept can be tricky! And as it often is a major investment to decide on, you have everything to gain from analyzing all aspects of it, e.g. existing technical platform, other IT systems used in the company, current needs and future challenges.

As we see it there are two major paths to choose between. Let´s call them “Monolithic Tool” and “Composite Intelligence”.

Monolithic Tool

The “Monolithic Tool” is characterized by traditional BI products developed by large IT companies. These tools are often very extensive regarding functionality, but the closed architecture causes problems. For example you will probably experience difficulties with integration to your company´s existing IT platform and other IT systems. And not seldom BI silos are created supporting the immediate demands from each department, but making data consolidation difficult.

Likewise you might discover difficulties to customize the tool to match your specific needs. And quite often you are flooded with functionality you don´t need, while missing out on features that are critical for your business.

Composite Intelligence

GADD Software has chosen a different and for our customers more affordable and smart path to go, i.e. “Composite Intelligence”. Our BI concept combines the best from three worlds; Microsoft Technology, powerful 3rd party components and an open architecture. This allows us to customize your BI solution to excellence and integrate to perfection!

With our concept you don´t have to make a total makeover of your existing IT platform – you invest only in the functionality you need. And since it is an open architecture it´s possible to retrieve and consolidate data from any data source, e.g. other database engines, Google Analytics, Adobe Analytics and also public or private data sources available as services or purchased data (e.g. demographic data). It´s easy to implement customized business rules and your company´s graphical profile.

Our solutions are user-friendly and proven to be appreciated by managers as well as co-workers in the daily operations in one of Sweden´s largest retail companies. So, what do you choose? The “Monolithic Tool” or “Composite Intelligence”?

Read more about our BI Concept
Download this blog post as pdf
Contact us if you want to know more

Thank you for reading!